| Tim Cook: 2.8 million Apple TVs sold already this year, TV is 'area of intense interest' May 30th 2012, 02:21  Still pontificating onstage at D10, Apple CEO Tim Cook was inevitably queried by Kara Swisher and Walt Mossberg about the ongoing Apple TV rumors, though for now he only referred to the company's existing set-top box. He revealed that Apple sold 2.7 million of the hockey pucks last year, and has already moved 2.7 million this year, ostensibly moving mostly as iPad / iPhone / iLife accessories. As Steve Jobs did repeatedly before him, he mentioned that TV is something "many people would say that this is an area of their life that they aren't pleased with" and explained Apple's key questions: Can we control the key technology? Can we make a significant contribution beyond what others have done in this area? Will this product be one that we want? Walt pressed for more info and even dug into the Apple TV's limited content offerings, but Cook quickly shut things down (to knowing laughs from the audience) without revealing any plans for a TV set, IPTV service or anything else. He did however say that he doesn't think Apple "has to own a content business", as Netflix, Amazon and Google are developing, indicating that it hasn't had an issue (for the most part) getting content. Check out our liveblog for the minute by minute quotes here. Tim Cook: 2.8 million Apple TVs sold already this year, TV is 'area of intense interest' originally appeared on Engadget on Tue, 29 May 2012 22:21:00 EDT. Please see our terms for use of feeds. Permalink | | Email this | Comments | | Tim Cook at D10: 'we're going to double down on secrecy on products,' be 'super transparent' on other things May 30th 2012, 02:08  Apple CEO Tim Cook opened AllThingsD's D10 conference this evening with a sit down interview, and provided a slightly surprising answer when questioned about the company's penchant for secrecy. Asked by Walt Mossberg whether Apple would be less secretive going forward, Cook replied that "we're going to double down on secrecy on products." That was said with a bit of a smile on his face, it should be noted, but he was clear that it's something he's serious about. On that same note, however, Cook said that Apple would be "super transparent" when it comes to other things, like its work with suppliers and environmental issues -- something that he hopes will be an area where other companies copy Apple. Tim Cook at D10: 'we're going to double down on secrecy on products,' be 'super transparent' on other things originally appeared on Engadget on Tue, 29 May 2012 22:08:00 EDT. Please see our terms for use of feeds. Permalink | | Email this | Comments | | Tim Cook: 'I want there to be' Apple products made in America May 30th 2012, 02:02  Apple CEO Tim Cook is currently being interviewed by AllThingsD's Kara Swisher and Walt Mossberg, and took time to answer the question of whether or not Apple is interested in manufacturing any of its products domestically. While pointing out that it does source components locally, including the glass for the iPhone is made in Kentucky, and CPUs for the iPhone and iPad made in Austin, Texas, Cook indicated he "hopes" final assembly could be done in the US. Initially repeating "I want there to be" (manufacturing in America), he closed with "we will do as many of these things as we can do [in America], and you can bet that we'll use our influence to do it." Check out our liveblog for all the quotes on this and more, unless of course you're already planning a trip through the rolling hills of Kentucky to stock up on back glass for your iPhone. Tim Cook: 'I want there to be' Apple products made in America originally appeared on Engadget on Tue, 29 May 2012 22:02:00 EDT. Please see our terms for use of feeds. Permalink | | Email this | Comments | | Apple CEO Tim Cook interview at D10: the liveblog May 30th 2012, 01:04  We had quite the time here at the 2011 edition of D, and if you're fully caught up with last year's shenanigans, it's time to get to work. And by "work," we mean listening in to the opening keynote of DX. The 2012 conference is kicking off in earnest on May 29th, and it'll be Apple CEO Tim Cook taking the stage alongside hosts Walt Mossberg and Kara Swisher. By our calculations, this looks to be his first offsite interview outside of the financial realm, and we'll be liveblogging the whole of it from the Terranea Resort in Rancho Palos Verdes, California. The action's scheduled to kick off around 6:15PM PT (that's 9:15PM for you folks on the right coast; 3:15PM in Tahiti), and you can follow along just past the break. As to what'll be discussed? Just guessing here, but in no particular order: Samsung, intellectual property, Foxconn, iOS, earnings, lawsuits, iPad, acquisitions and cold, hard cash. Apple CEO Tim Cook interview at D10: the liveblog originally appeared on Engadget on Tue, 29 May 2012 21:04:00 EDT. Please see our terms for use of feeds. Permalink | | Email this | Comments | |
