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Panasonic Eluga gets official launch date in Japan and Europe Mar 22nd 2012, 11:15 No, it's not the noise of an air-raid siren. It's Panasonic's bold return to the smartphone game. Eluga admittedly isn't the most attractive of appellations, but in the flesh it's drop dead gorgeous. It'll arrive as the P-04D in Japan on NTT DoCoMo on the 29th of this month, while Panasonic's European site now teases that it'll arrive in that continent in April. Oh, and if anyone gives you stick about the name, just remind 'em that its meatier older brother will be along shortly. Continue reading Panasonic Eluga gets official launch date in Japan and Europe Panasonic Eluga gets official launch date in Japan and Europe originally appeared on Engadget on Thu, 22 Mar 2012 07:15:00 EDT. Please see our terms for use of feeds. Permalink   |  Panasonic Europe, Panasonic Japan (Translated)  | Email this | Comments Google Street View takes you to the Amazon, without all the pesky piranhas Mar 22nd 2012, 10:27 So, before a company of the same name started making your e-readers, the Amazon was a river. And now, thanks to Google, you can take a boat ride down that body of water, without having to deal with all of those scary river monsters. In celebration of World Forest Day, Google has added a tour of the Amazon to the Street View functionality of Maps. Interested parties can travel down the river and hike along trails with 360 degree panoramic views, courtesy of some 50,000 photos nabbed with help from the Street View trike. Google Street View takes you to the Amazon, without all the pesky piranhas originally appeared on Engadget on Thu, 22 Mar 2012 06:27:00 EDT. Please see our terms for use of feeds. Permalink   |  The Official Google Blog  | Email this | Comments GroupM and Nielsen work to combine online and TV metrics Mar 22nd 2012, 09:32 For too long Nielsen ratings have dealt with TV commercials and web ads as completely separate entities. Episodes of your favorite show streamed through a service like Hulu or from the channel's website often didn't get factored into the pricing and sales of television ads, and vice versa. That is about to change, however, as the media monitoring company has joined forces with GroupM to create Nielsen Cross-Platform Campaign Ratings. The new product will combine its Nielsen Online Campaign Ratings, which measures internet advertising, with its traditional TV monitoring service to create a medium-agnostic tool for creating media metrics. Hopefully, with a unified pool of data and better monitoring services, content producers may be more likely to experiment with online distribution -- especially if they influence the flagship ratings. Check out the complete PR after the break. Continue reading GroupM and Nielsen work to combine online and TV metrics GroupM and Nielsen work to combine online and TV metrics originally appeared on Engadget on Thu, 22 Mar 2012 05:32:00 EDT. Please see our terms for use of feeds. Permalink   |   | Email this | Comments

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