Friday, June 15, 2012

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Microsoft will roll out Kinect-enabled NUads on Xbox 360 this fall (video)
Jun 15th 2012, 05:46

Microsoft starts rolling out Kinectenabled NUads on Xbox 360

Microsoft's Xbox Live Advertising team first showed off its highly interactive NUads platform at the Cannes festival last year, and today announced they will start rolling out to Xbox 360s this fall. The first advertisers up are Toyota, Unilever and Samsung Mobile USA with Kinect-enabled ads that let viewers respond to questions after a 30-second spot by voice or gesture. According to Microsoft this is great because viewers can easily see real time stats of how others are voting and advertisers get immediate feedback. While we've all wanted to shout down an ad at some point (just look out the window Zooey, seriously) there's probably going to be a contingent that thinks letting advertisers accumulate data from behind that Kinect camera lens is a little creepier than they'd like. Check out Microsoft's pitch for the tech in press release and video form after the break.

Continue reading Microsoft will roll out Kinect-enabled NUads on Xbox 360 this fall (video)

Microsoft will roll out Kinect-enabled NUads on Xbox 360 this fall (video) originally appeared on Engadget on Fri, 15 Jun 2012 01:46:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceMicrosoft Advertising  | Email this | Comments

Nokia patent filing uses steering wheel touch for media controls, turns your radio on with that lovin' feeling
Jun 15th 2012, 04:55

Nokia patent application uses steering wheel touch for center stack controls, turns your radio on with that lovin' feeling

Nokia has only ever had a fleeting involvement with cars, but if it brings a just-published patent application to fruition, the Lumia maker could be front and center for drivers. The technology it wants would detect vibrations in the steering wheel to let the driver control music, GPS and other components of the car's center stack just by touching particular spots on the wheel itself -- no overabundance of buttons here. Underneath, it would use temporal sensing to register input, and filtering would prevent the wheel from interpreting speed bumps as cues to turn on the stereo. Nokia's mobile know-how mostly comes into play through the option of using a mobile device like a smartphone to handle tasks rather than having to build something directly into the wheel. Given that the company is currently cutting everything back, it's more likely to license the patent out rather than trying to build anything itself, if anything happens at all. Should the patent eventually come to use, you could end up tenderly caressing the wheel for all your in-car media controls... just be sure to buy it some chocolate and roses first.

Nokia patent filing uses steering wheel touch for media controls, turns your radio on with that lovin' feeling originally appeared on Engadget on Fri, 15 Jun 2012 00:55:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceUSPTO  | Email this | Comments

Will Microsoft show its own Windows 8 tablet on Monday?
Jun 15th 2012, 04:25

Will Microsoft show its own Windows 8 tablet on Monday?

Redmond's "major announcement" may be just around the corner, but mum's the word on Microsoft's lips. Still, that hasn't kept the rumor mill from churning, and the latest is just in: Microsoft's next slate may be built in-house. According to sources from The Wrap and AllThingsD, the firm is planning to introduce a Microsoft-built tablet, undercutting the efforts of third-party builders to more directly compete with the iPad. Rumors flit back and forth between the slate running the ARM optimized Windows RT, the full on x86 version of Windows 8 or both, separated by different models. Is Microsoft building its own army of tablets to go toe-to-toe with the iPad? We'll find out Monday -- hopefully, whatever the firm announces will last longer than the Zune.

Will Microsoft show its own Windows 8 tablet on Monday? originally appeared on Engadget on Fri, 15 Jun 2012 00:25:00 EDT. Please see our terms for use of feeds.

Permalink All Things D  |  sourceThe Wrap  | Email this | Comments

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