Handmade particle accelerator unveiled at Milan Design Week, Higgs-Boson a no-show Apr 18th 2012, 18:18 When it comes to particle science, it's not all about huge winding tunnels and god particles. Super/collider, a group that aims to promote science through eye-catching creative methods, teamed up with designer Patrick Stevenson-Keating to craft this relatively simple -- but working-- particle accelerator for Milan Design week. The setup involves several hand-blown bulbs, with a vacuum inside them allowing electrons to rocket from side to side, lit in a purple haze thanks to a phosphorous screen at one end. The whole thing is fashioned from the relatively commonplace gear you see above, although a how-to guide still remains unfortunately non-existent. Handmade particle accelerator unveiled at Milan Design Week, Higgs-Boson a no-show originally appeared on Engadget on Wed, 18 Apr 2012 14:18:00 EDT. Please see our terms for use of feeds. Permalink Protein | Super/collider | Email this | Comments | Google announces Brand Activate Initiative for online advertising, hopes to establish new standard Apr 18th 2012, 17:21 When Google makes a new move in advertising, people are bound to take notice, and it's made a fairly big one today. It's announced what it's dubbed the Brand Activate Initiative at the Ad Age Digital Conference today, something that initially consists of two new services for advertisers: Active View and Active GRP. The latter is a so-called gross rating point metric that's modeled to some extent on TV advertising, while Active View is something that Google hopes will become a standard for all online advertising. In short, it measures both how long an ad remains on a person's screen and how much of it is viewed -- if at least 50 percent of it is viewable for at least one second it's counted as an viewed impression. Both of those options are rolling out today, but they're apparently just the beginning of the broader initiative. You can see Google itself explain it in the video after the break, and on its DoubleClick blog linked below. Continue reading Google announces Brand Activate Initiative for online advertising, hopes to establish new standard Google announces Brand Activate Initiative for online advertising, hopes to establish new standard originally appeared on Engadget on Wed, 18 Apr 2012 13:21:00 EDT. Please see our terms for use of feeds. Permalink Yahoo! News | DoubleClick Advertising Blog | Email this | Comments | The Engadget Show returns Friday, April 20th -- get tickets to the taping! Apr 18th 2012, 17:00 That's right, we're back and Webby nominated, ready to bring you an extra exciting episode of The Engadget Show. We traveled far to bring you this one, taking our crew to Asia to check out the markets of Taipei, Hong Kong and Shenzhen. We'll also be speaking with top reps from Huawei and ASUS on our trip and showing off the month's latest and greatest gadgets. And we'll be joined in studio by Brooklyn indie rockers, The Suckers. Best of all, if you're in New York City, you can be a part of the live show -- just fire off an email to engadgetshow [at] engadget.com. And if you can't make it in person, fear not, we'll be streaming live at 6PM on Friday. Just bookmark this here URL. Here are the deets: o. The event is all ages. o. We'll open doors and begin seating at 5:15pm on April 20th, and the taping begins at 6:00PM. We'll be closing the doors at 5:50PM. o. A limited number of tickets are available, first come first serve. We will also have a limited stand-by list available. o. Please bring a photo ID with you to the taping. o. The show length is around an hour. If you're a member of the media who wishes to attend, please contact us at: engadgetshowmedia [at] engadget [dot] com, and we'll try to accommodate you. All other non-media questions can be sent to: engadgetshow [at] engadget [dot] com. Subscribe to the Show: [iTunes] Subscribe to the Show directly in iTunes (M4V). [Zune] Subscribe to the Show directly in the Zune Marketplace (M4V). [RSS M4V] Add the Engadget Show feed (M4V) to your RSS aggregator and have it delivered automatically. The Engadget Show returns Friday, April 20th -- get tickets to the taping! originally appeared on Engadget on Wed, 18 Apr 2012 13:00:00 EDT. Please see our terms for use of feeds. Permalink | | Email this | Comments | Spotify: the iPad app is 'in the works' Apr 18th 2012, 16:34 It's never a great sign when the first thing you see upon entering a press conference is a giant Coca-Cola logo. iPad and web platform rumors aside, today's Spotify "special announcement" event was all about the soft drink side of things, marking a partnership between the music streaming service and Coke, which involves, at present, some Spotify / Coke apps. The first question from the audience, however, revolved around the rumored tablet version of the service. Spotify founder Daniel Ek acknowledged that it is indeed "in the works," otherwise evading the question, insisting that the event was all about the Coke partnership, to the relief of the two beverage reps who joined him on stage. Spotify: the iPad app is 'in the works' originally appeared on Engadget on Wed, 18 Apr 2012 12:34:00 EDT. Please see our terms for use of feeds. Permalink | | Email this | Comments | |