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Keep Google Weird Apr 6th 2012, 18:15 There's a sign that hangs in the windows of shops in downtown Santa Cruz, California. "Keep Santa Cruz Weird." It's not unique to that town, of course -- the best known implementation of the slogan is the one seen all over Austin, Texas. Localized versions have also been spotted on t-shirts and bumper stickers in places like Portland and Boulder -- any area where the undercurrent of independent thinking does daily battle with the threat of homogenized commerce. The Santa Cruz example sticks in my mind in particular, of course, due to the five years I spent in that town, whose weirdness never fully recovered from the '89 earthquake, a natural disaster that both wreaked havoc on the landscape and caused a shift in the local zeitgeist, opening crumbled and abandoned storefronts up for Starbucks and Taco Bells -- chain stores devoid of the character that makes the town so unique. So weird. There are, naturally, growing pains with any company -- particularly one that has had so meteoric a rise as Google has experienced over the past decade and a half. Evil claims aside for the moment, the transformation from a dorm-based project to an international corporation nearly always risks the loss of the character and principles on which the project was initially founded. After taking the helm as CEO last April, co-founder Larry Page stressed the need for focusing the company's countless product lines, announcing during an earnings call that, "We've [...] done substantial internal work simplifying and streamlining our product lines." It's easy to appreciate the sentiment. As Google grows at a tremendous rate, it risks losing focus, following in the footsteps of companies like Yahoo, which never did all that great a job subscribing to its own "Peanut Butter Manifesto," by pruning away its ever-growing list of redundancy. Surely no one can fault Google for opting to pump more resources into successful properties like Android -- brands with large user bases that require, arguably, even more attention than the company has been able to allot thus far. Continue reading Keep Google Weird Keep Google Weird originally appeared on Engadget on Fri, 06 Apr 2012 14:15:00 EDT. Please see our terms for use of feeds. Permalink   |   | Email this | Comments Toray unveils new self-repairing film for devices, fixes scratches in under 10 seconds Apr 6th 2012, 17:51 Toray's advanced film department has finished its new self-cure coating and is set to start using it as a decorative layer on a series of as-yet unannounced notebooks. Fortunately, the company is already chasing down more pervasive uses on smartphones and touch-panels. The science involves a wet coating method that adds a special recovering layer to PET film. Alongside that mutant healing factor, the layer responsible also throws in some elastic and cushioning properties. During Toray's demonstration (what, no video?) scratches made with a metal brush apparently repaired themselves, resulting in the rehabilitated glossy surface you see above. According to the Japanese manufacturer, the ability to heal improves at lower temperatures, but room temperature is apparently enough to make scratches disappear in 10 seconds or less -- more than fast enough to differentiate Toray's offering from existing solutions. The film can repair itself around 20,000 times in succession, although if pierced beyond the layer, it's -- unsurprisingly -- unable to recover any damage done. The screen is also softer than the typical protective surfaces found to devices. Maybe Toray and Gorilla Glass should get together. GorillToray? Toray unveils new self-repairing film for devices, fixes scratches in under 10 seconds originally appeared on Engadget on Fri, 06 Apr 2012 13:51:00 EDT. Please see our terms for use of feeds. Permalink   |  Tech-On  | Email this | Comments AT&T to begin unlocking off-contract iPhones this Sunday, April 8th (update) Apr 6th 2012, 17:23 We've just received word of a spicy strategy change, to be enacted this Sunday, that's sure to please the AT&T iPhone-loving masses. On Easter, select Ma' Bell customers with iPhones -- those off-contract with accounts in good standing -- will be able to request a carrier unlock for their device. Once freed, any micro-SIM can be used -- provided its carrier's frequencies are supported -- by the smartphone. An AT&T spokesperson was able to confirm that "a policy change concerning iPhones" would indeed be rolled-out on Sunday, but declined to elaborate further. That sound you hear? International Love, being quietly spun from the corner office of Ralph de la Vega. [Thanks, Anonymous] Here's AT&T's official statement on the matter: Beginning Sunday, April 8, we will offer qualifying customers the ability to unlock their AT&T iPhones. The only requirements are that a customer's account must be in good standing, their device cannot be associated with a current and active term commitment on an AT&T customer account, and they need to have fulfilled their contract term, upgraded under one of our upgrade policies or paid an early termination fee. AT&T to begin unlocking off-contract iPhones this Sunday, April 8th (update) originally appeared on Engadget on Fri, 06 Apr 2012 13:23:00 EDT. Please see our terms for use of feeds. Permalink   |   | Email this | Comments

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