| LG Optimus L7 review: a beautiful, entry-level Android 4.0 smartphone with LG's new UI 3.0 Jun 29th 2012, 20:15  Consider your last trip to the car dealership. Let's say you saved up and hit up BMW. While you might've looked at -- or even test driven -- the M3, there's a good chance that your better judgment (and your budget) led you to drive off of the lot with a 328i. Sure, it's only got a four-cylinder engine inside, but the car offers great handling and good gas mileage. Better yet, you didn't have to spend an atrocious amount of money to get behind the wheel. The same goes with mobile phones. While it's fun to dream of owning a One X, a Galaxy S III or an Optimus 4X HD, they're called superphones for a reason: they cater to power-hungry individuals with a fair amount of disposable income. Like supercars, they're designed to bring people into the store, even if shoppers ultimately leave with something else in hand. Enter the LG Optimus L7. Positioned at the higher end of the company's entry-level lineup, it aims to be the 328i of smartphones. Sure, no one's lining up to drool over it, but LG is aiming for this to be a practical choice with just enough elegance and pizzaz to keep consumers grinning. Of course, that sweet spot is difficult to achieve, and we've seen plenty of smartphone manufacturers miss the mark in attempting to balance performance and amenities with a palatable price. So, does the Optimus L7 rise to the challenge? We've spent the past week with it as our daily driver, and we're ready to make the call. Read on for the answer. Continue reading LG Optimus L7 review: a beautiful, entry-level Android 4.0 smartphone with LG's new UI 3.0 LG Optimus L7 review: a beautiful, entry-level Android 4.0 smartphone with LG's new UI 3.0 originally appeared on Engadget on Fri, 29 Jun 2012 16:15:00 EDT. Please see our terms for use of feeds. Permalink | | Email this | Comments | | Cracking the Nexus Q, Google's 25-watt amplified obsession Jun 29th 2012, 19:30  "We're missing a nut," says a bemused Matt Hershenson, former Danger founder and now Google's director of hardware for Android, pointing at a vacant spot on an exploded photo of the Nexus Q. Its parts are strewn out across a white background, perfectly arranged in a linear pattern that starkly contrasts with the spherical nature of the thing. "Wow, you're right," agrees Joe Britt, engineering director at Google and another former Danger founder. "It's like the illuminators, you know, the monks who used to draw up the codexes." Hershenson picks up the reference without missing a beat: "Everybody needs to make at least one mistake. Nothing can be perfect." That goes against everything else we've been learning from the pair, who spend 45 minutes walking us through every detail of what went into the development of the new Nexus Q. They worked hand-in-hand with engineers and designers and materials experts, ensuring everything from the bearings to the LEDs were, well, perfect. But there is one thing, something larger, that many have said is a crucial flaw in this illuminated device: pricing. Will people pay $299 for a high-concept, low-functionality social media streamer? Join us after the break for how the Q came to be, and why Britt and Hershenson think it will be a success. Continue reading Cracking the Nexus Q, Google's 25-watt amplified obsession Filed under: Misc. Gadgets Cracking the Nexus Q, Google's 25-watt amplified obsession originally appeared on Engadget on Fri, 29 Jun 2012 15:30:00 EDT. Please see our terms for use of feeds. Permalink | | Email this | Comments | |
