| Saginomiya driving simulator steers real car, isn't quite Avatar on wheels (video) May 30th 2012, 04:17  Most simulators act in isolation from the real world, so when we see one that breaks out of its virtual shell, we're more than a little intrigued. Saginomiya has designed a driving simulator that's directly linked to an actual car's components sitting on a six-axis motion system. The whole affair works as a form of virtuous circle for testing, where the real parts feed on the simulator and vice versa: since the simulator is based on the internal model of the car, it can translate road results directly to the suspension and steering of the physical components, which promptly loop around and dictate force feedback in the simulator through actuators in the steering wheel. Apart from creating what amounts to the real real driving simulator, Saginomiya's invention is a huge boon to automakers, which can test how key components work without having to build the whole vehicle first. Sadly, the simulator likely won't reach full-on Avatar levels and steer a car on a real road anytime soon, but it's engaging enough that we can see more than a few test drivers putting in overtime just for kicks. Continue reading Saginomiya driving simulator steers real car, isn't quite Avatar on wheels (video) Saginomiya driving simulator steers real car, isn't quite Avatar on wheels (video) originally appeared on Engadget on Wed, 30 May 2012 00:17:00 EDT. Please see our terms for use of feeds. Permalink  DigInfo TV |  Saginomiya | Email this | Comments | | Tim Cook: Apple doubling-down on Siri, 'stay tuned' on Facebook developments May 30th 2012, 03:02  Well, it looks like secrecy isn't the only thing that Apple is doubling-down on these days. Speaking at D10, Tim Cook said that that Apple is "doubling down on Siri," adding that "you'll be really pleased with what you see in the coming months on this." He did also acknowledge that Siri currently has its shortcomings, but said that "customers love it," and that "what makes Siri cool is that she has a personality." When it came to a largely non-existent iOS feature at the moment -- Facebook integration -- Cook said to "stay tuned," noting that he has "great respect for them," and that he wants Facebook's hundreds of millions of customers to have "the best experience" on the iPhone and iPad. Tim Cook: Apple doubling-down on Siri, 'stay tuned' on Facebook developments originally appeared on Engadget on Tue, 29 May 2012 23:02:00 EDT. Please see our terms for use of feeds. Permalink | | Email this | Comments | | Tim Cook joined Apple because even 'when customers got mad at Apple, they'd continue to buy' May 30th 2012, 02:57  It's epic storytelling time at AllThingsD 10 as audience Q&A has begun, with Apple CEO Tim Cook opening up on why he came to join the company in the first place in response to a question from Lance Ulanoff of Mashable. To hear him tell it, an executive search firm came calling and he wasn't pressed -- until five minutes into his meeting with Steve Jobs. We'll let him tell it: It was a very interesting meeting. Steve had hired an executive search firm to find someone to run operations. They kept calling, and eventually I said 'Okay, I'll talk.' I flew out Friday on a redeye for a Saturday morning meeting with Steve. The honest-to-God truth, five minutes into the conversation I wanted to join Apple. I was shocked. Why did I want to do it? He painted a story and a strategy that he was taking Apple deep into consumer when I knew others were doing the exact opposite. I never thought following the herd was brilliant. He told me a bit about what would late be named the iMac, and I saw brilliance in that. I saw someone unaffected with money, and that has always impressed me when people do indeed have it. Those three things to me to throw caution to the wind and do it. I went back, and resigned immediately. Did I see the iPad and iPhone? No. What I saw was this: Apple was the only technology company that I knew of, including the one I was currently at, that when a customer got mad at a company, they'd continue to buy. If people got mad at Compaq, they'd buy Dell. If you were mad at Dell, you'd buy IBM. But an Apple customer was a unique breed; there's this emotion that you just don't see in technology in general. You could see it and feel it at Apple. When I looked at the balance sheet of the company, I thought I could do something in turning around a great American company. Whether you call it the reality distortion field or simply a strong brand attachment, it was enough, along with Steve Jobs' vision, to lure Tim Cook to work at Apple even when things weren't going so well back in 1998. Can he keep the shield generators running as CEO? Time will tell. Tim Cook joined Apple because even 'when customers got mad at Apple, they'd continue to buy' originally appeared on Engadget on Tue, 29 May 2012 22:57:00 EDT. Please see our terms for use of feeds. Permalink | | Email this | Comments | |
