| Early estimates say new iPad cuts Apple's profit margins Mar 9th 2012, 14:17 These estimates are always to be taken with a grain of salt but, if UBM TechInsights is to be believed, Apple is cutting into its precious profit margins to keep the price of the iPad flat. According to the research firm, the total cost of components in the 16GB 4G model is around $310 -- not including assembly and shipping. With a final price of $629, Cupertino is pulling in about a 51 percent profit, a sizable drop from the estimated 56 percent profit margin on the similarly specced iPad 2 at launch. A large chunk of that increased cost of production is made up by the new retina display, which is estimated to cost around $70, and the LTE chipset, which UBM priced at $21. In contrast, current pricing on the panel in the iPad 2 and its 3G radio rest at around $50 and $10, respectively. We're sure Tim Cook isn't losing any sleep though, there are plenty of other ways to make up that lost dough -- like selling more iPads. Early estimates say new iPad cuts Apple's profit margins originally appeared on Engadget on Fri, 09 Mar 2012 10:17:00 EDT. Please see our terms for use of feeds. Permalink  Phone Arena |  Wall Street Journal, Electronista | Email this | Comments | | Orange's Santa Clara Medfield phone gets benchmarked, well, the browser does Mar 9th 2012, 13:51 Wondering how those Medfield handsets stack up to their ARM-powered competition? Well, we can't promise a full suite of benchmarks just yet, but we do have a peek at a pair of browser-centric tests. The German Caschys Blog managed to get a hold of Orange's upcoming Santa Clara device at CeBit and ran Qualcomm's Vellamo and Rightware's BrowserMark on the Atom handset. In both metrics the Z2460 more than holds its own, scoring an 89,180 on the web-based BrowserMark -- putting it just ahead of the iPhone 4S which clocks in at 87,801, but well behind the Galaxy Nexus' 98,272. Things look just as promising on the slightly more hardware-intensive Vellamo where it trounced the latest Nexus and was hot on the heels of the Xiaomi Mi-One Plus and Transformer Prime. Of course, neither of these tests really tax the CPU or measure 3D graphics performance. We're not even sure what the clock speed on chip inside the handset is. We were originally led to believe 1.6GHz, though, Caschy is reporting the model he manhandled was running at just 1.4GHz. Then, there's perhaps the biggest question of all -- battery life. For that, we'll just have to wait and see. Orange's Santa Clara Medfield phone gets benchmarked, well, the browser does originally appeared on Engadget on Fri, 09 Mar 2012 09:51:00 EDT. Please see our terms for use of feeds. Permalink Netbooknews, The Verge | Caschys Blog (translated) | Email this | Comments | |
